Welcome to
Herson's Kia
About Herson’s Kia – Herson’s Has It!
At Herson’s Kia, we do things differently – and we’ve done so for more than 60 years. As a family-owned dealership serving Rockville, Silver Spring and the entire Metro DC area, we believe that car shopping should be straightforward, transparent, and focused on you. Our non-commissioned sales team is here to guide you, not push you. No pressure, no gimmicks, just honest help to find the right vehicle or service for your lifestyle.
New Kia Inventory
Our new Kia inventory features the full lineup of vehicles designed for every adventure. From the bold Kia Telluride and versatile Sportage to the all-electric Kia EV9 and the stylish K5 sedan, there’s a Kia that fits your life. Shop online or visit our showroom in Rockville to test drive and explore your options. Our online tools make it easy to view availability, schedule appointments, and start your journey from wherever you are.
Pre-Owned & Certified Pre-Owned Kia Inventory
Looking for a pre-owned or Certified Pre-Owned Kia? We offer a large selection of carefully inspected pre-owned cars and Kia CPO vehicles that meet high manufacturer standards. Every Kia Certified Pre-Owned vehicle includes a rigorous inspection and added benefits for your peace of mind. Our non-commissioned team is dedicated to helping you make the best decision for your needs without the pressure of traditional sales tactics.
Financing Made Simple
Whether you’re buying new, Certified Pre-Owned, or pre-owned, our in-house financing experts help make the process easy and stress-free. You can get pre-qualified with a soft credit pull, explore flexible loan and lease options, and even complete most of your paperwork online. We work with you to find financing that fits your budget and your life – no confusing terms, no surprises.
Sell or Trade Your Vehicle
Ready to move on from your current vehicle? Herson’s Kia offers a straightforward, transparent process to sell or trade your car. Our Express Cash Offer tool lets you get an instant offer with no obligation. Simply provide your vehicle information and receive an appraisal from our team. Whether you decide to trade toward your next vehicle or walk away with a check, our process is designed to be fast, fair, and straightforward.
Service & Parts
Your Kia deserves expert care. Our factory-trained technicians provide comprehensive maintenance and repair services using only genuine Kia parts and accessories. From oil changes and tire rotations to brake work and advanced diagnostics, we keep your Kia running at its best. Schedule your service online, take advantage of our Express Service options, and experience the convenience of working with a team that knows your vehicle inside and out.
For over six decades, Herson's Kia has built relationships through integrity, quality, and care. We’re proud to serve generations of drivers across the DMV and we look forward to welcoming you to the Herson’s Kia family.
Contact Herson's Kia
Complete the Contact form below, or call us at: (301) 340-3100





